WEBINAR: Electrification and the Tender Reset

How does electrification change the way bus tenders are won and lost?

In this webinar, Jim Rogers (Sales Director UK & Ireland, Tenix) interviews Roger Harkestad, former Group CEO of Tide, one of the largest bus operators in Norway and Denmark, about the realities of delivering large-scale electric bus contracts in highly competitive public tender markets.

Drawing on Norway’s early transition to electric buses, Roger shares practical lessons from scaling electric fleets, adapting operations, and managing the new risks introduced by electrification. The discussion focuses specifically on how electric buses changed procurement strategy, operational planning, and competitive advantage for both PTAs and operators.

Topics include:

• What PTAs and operators should do differently going forward
• How electrification changed tender competition
• Why operational systems have become as important as the buses themselves
• The risks operators underestimated in early electric tenders
• The role of charging, grid capacity, and live operational control
• Lessons from the Nordic market for the UK’s transition to franchising and electric fleets